Whether you’re an aspiring photography enthusiast, a semipro beginning to sell your work, or an amateur just thinking about what you might be able to do when you combine your equipment with your creativity, you’re bound to have many questions about the business of photography. With the fast-changing world of technology, there are always new developments in equipment that will give you the opportunity to sell and upgrade your gear. Few recreational or professional pursuits are as equipment intensive as digital photography, and you’ll quickly find that the amount of gadgets, tools, and upgrades to your existing gear are virtually limitless.
Additionally, you’ll most likely want to know what it takes to present and (perhaps) sell your work, ranging from tools for making your photography look its best to ensuring you’re legally covered.
This chapter provides an overview of some of these issues, a primer to get you going on the right track. Partnered with your Canon dSLR, the opportunities are nearly limitless as to what you can do with your talents and enthusiasm, so it’s good to familiarize yourself with some of the business aspects of photography.
Model and property releases give you permission to take someone’s photograph and use it for commercial purposes. If you’re taking photos for a newspaper or magazine, meaning they are for editorial use, then a release is not required. Advertising use, however, where a commercial product or service is being promoted, does constitute commercial use and [...]
Your photographs are the most important intellectual property you own as a photographer. You own what you capture with your camera, just as an artist owns what he or she paints, an author owns what he or she writes, and a musician owns what he or she composes. Very simply, if your work is your [...]
A brand identity represents everything about you as a photographer, and how the world perceives your business and you. I spent a great deal of my career in brand development, and I co-wrote the book From Bricks to Clicks: 5 Steps to a Durable Online Brand (McGraw-Hill Companies, 2001), currently in use by numerous MBA [...]
To run a photography business, you have to do more than just take great images. You must be adept at managing sales, marketing, administration, accounting, and customer relations. When you’re a small-business owner, you do virtually all the work, which can make it challenging to get enough time behind the viewfinder. It’s important to have [...]
As with all forms of artistic and creative endeavors, selling photography is a tricky business, and how and what you can sell, and to whom, ranges widely. Being specialized and finding niche markets is often the best formula for success unless you want to go to work for a major wedding photography business, youth sports [...]
A portfolio of your images might mean that you present them in a traditional, physical photography portfolio, as shown in 11-2. There’s almost no substitute for being able to show images in this way, and the resolution you get with a high-quality photographic print always presents a photo very well. However, how you go about [...]
A variety of ways exist to sell cameras and photography equipment today, not the least of which is on the Web. Selling equipment by putting an ad in the newspaper is slower, more expensive, and doesn’t reach nearly as many qualified buyers. In this section, I’ll focus on eBay and Craigslist, which both have dramatically [...]
You’ve probably asked yourself this question already, and I’m sure it will come up again as your photography career continues. With new equipment being introduced every year at the very least, you could spend all your time and money investigating new equipment. But you need to do what makes the most sense for your resources [...]